Digital & Ecommerce Consulting

Precision strategy.
Measurable growth.

I help brands optimize their digital presence, grow subscriptions, and convert browsers into buyers - with 8+ years of experience across global markets.

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Nichole Grindstaff
Nichole Grindstaff
Digital & Ecommerce Strategist · 8+ Years · 74 Markets
Ecommerce Strategy·Subscription Growth·Funnel Optimization·A/B Testing·Lifecycle Marketing·UX Optimization·GTM Strategy·Performance Analytics· Ecommerce Strategy·Subscription Growth·Funnel Optimization·A/B Testing·Lifecycle Marketing·UX Optimization·GTM Strategy·Performance Analytics·

About

The person behind the strategy.

I'm Nichole - a digital and ecommerce strategist with 8+ years of experience helping brands grow online. I've spent years inside organizations like Microsoft and Zulily translating complex customer data into clear, revenue-driving decisions.

Now I bring that same strategic thinking to brands ready to scale - without the overhead of a full-time senior hire. Whether you need a focused audit or an ongoing partner, I show up prepared and invested in your growth.

EcommerceSubscriptionsConversionUXAnalyticsGTMInternational
Microsoft
Subscription & UX Optimization Lead
Led subscription growth strategy across omni-channel digital touchpoints, from acquisition through renewal. Drove experimentation strategy aligned to revenue goals.
Zulily
Digital Program Manager
Directed end-to-end ecommerce campaigns across desktop, iOS, and Android in 74 international markets. Optimized the full customer funnel from landing page through checkout.
Oregon State University
B.S. Merchandise Management
Foundation in retail strategy, buyer behavior, and merchandising - applied across every role since.

Services

Three ways we can work together.

01
Project-Based

Ecommerce Audit & Roadmap

$1,500 – $2,500 · ~2 weeks

A focused deep dive into your digital presence, customer funnel, and conversion performance - delivered as a prioritized action plan.

  • Site, checkout & email flow review
  • Friction point & opportunity analysis
  • Prioritized written recommendations
  • 60-min strategy walkthrough call
02
Monthly Retainer

Fractional Digital Strategy

Custom pricing based on scope & engagement

Ongoing senior-level digital strategy without the full-time overhead. I become an embedded partner in your business. Pricing is tailored to your team size, engagement depth, and goals - let's talk to find the right fit.

  • Weekly check-ins with your team
  • Campaign, funnel & A/B test strategy
  • Performance data review & reporting
  • Cross-functional collaboration support
03
Project-Based

GTM & Launch Strategy

Custom pricing based on scope & timeline

For brands launching a new product, subscription, or entering a new market. Scope and investment vary depending on complexity - reach out and we'll build a proposal around your specific launch.

  • Discovery & audience definition
  • Channel strategy & launch sequencing
  • KPIs & success metric framework
  • Optional 30-day post-launch support

Process

How it works.

01

Discovery Call

A 30-minute no-pressure conversation to understand your business, goals, and whether we're a fit.

02

Scope & Proposal

A clear proposal outlining the work, timeline, deliverables, and investment - no surprises.

03

Deep Dive

I get into your data, funnels, and customer journey to find exactly where the leverage is.

04

Deliver & Iterate

Clear, actionable output and ongoing support to make sure it gets implemented and performs.

Let's Talk

Ready to grow your
digital business?

Start with a free 30-minute discovery call. No commitment - just a real conversation about what's possible.

Book a Discovery Call